Marketing Subject Guide

General | Advertising and Sales | Directories | Country Reports | Direct Marketing | Internet Marketing | International Marketing | Market Research | Media | Organizations | Teaching  

General

• all-biz.com:  Small Business Network Resources
• Marketing Magic
  Large list of marketing links.
• Marketing : U. S. & International (Louisana State University)
  Extensive list of annotated marketing links.
• Marketing Virtual Library: Internet Resource for Marketing, Selling, Advertising, Promotion, and E-Commerce
• Social Marketing.com (Weinrerch Communications)
  Comprehensive online resource on social marketing.
  

Advertising and Sales

• Ad Age Dataplace
• Advertising Law Resource Center
  Tool for researching legal matters regarding advertising and promotion.
• Advertising World (University of Texas, Austin)
  Extensive collection of advertising links on the web.
• Internet Advertising Resource Guide
  Links on virtually every aspect of advertising.
• Marketing Virtual Library
• RetailSource
  Online resource for retail design, construction, and visual presentation.
• WWW User Surveys (Georgia Institute of Technology)
  Identifies who is using the Web.

Country Reports

• African Studies WWW (University of Pennsylvania)
  Click on "Country Specific".
• Country Reports :U. S./Global (Louisana State University)
  Links to Background Notes, commerical news, emerging markets, economic and credit summaries, exports, and backgound information on each country.
• globalEDGE, Africa (Michigan State University)
  Annotated links to business guides in the various countries and industry and market profiles.
• globalEDGE, Asia and Middle East (Michigan State University)
• globalEDGE, Europe (Michigan State University)
• globalEDGE, Latin America (Michigan State University)
• globalEDGE, North America (Michigan State University)
• globalEDGE, Oceania (Michigan State University)
• Strategis:  Industry Canada Online
  Company directories, trade and investments, economic analysis and statistics, licenses, legislation and regulations, employment, and consumer information.

Direct Marketing

• Direct Marketing News
• ListsNOW
  Direct marketing and telemarketing list sources in the U.K.

Internet Marketing

• Free Advice and Information for Web Designers
• Business to Business
  Strategies and techniques for web marketers.
• Sloan Center for Internet Retailing (Vanderbilt University)
  Research project on marketing in computer mediated environments.  Includes links for advertising and marketing.
• Web Marketing TODAY
  Extensive links to effective Web marketing.

International Marketing

• Marketing : U. S. and International (Lousiana State University)
• NTDB (National Trade Date Bank) Government Document Computer only
• World Factbook

Market Research

• American Demographics
  Marketing tools directory with table of contents searching of American Demographics, full text searching of Marketing Tools, and Forecast, a marketing research newsletter.
• A Business Researcher's Interest (@brint.com)
• ClickZ stats
  Web Internet statistics and market research.
• Frost and Sullivan
• Green Book
  World wide directory of Marketing Research companies and services.
• Links to Marketing Research Sources: Academic and Commerical (University of Pennsylvania)
• McKinsey Quarterly
  Full text articles on technique, strategy and more on market research.
• STAT-USA

           Nielsen Media Research Interactive Service

Organizations

• American Association of Advertising Agencies (AAAA)
• American Marketing Association
• Direct Marketing Association

Teaching

• Marketing on the Internet (Florida State University)
• Principles of Marketing (University of Florida)